The Signature Living Story

Many people have heard of Signature Living, but many don’t know the story behind it all. Who is Lawrence Kenwright and how did Signature Living become one of the leading accommodation providers in Liverpool.

I started Signature Living on the 14th of August 2008 with just a single apartment on Victoria Street which was purchased from a liquidation I went through just a few years previous.

I was a victim, like many others, of the collapse of the financial market in 2006-2007 which resulted in me losing all of my assets.

After purchasing the whole Victoria Street block, we found one particularly large apartment which we decided to put 15 beds in. The larger apartments were booked out 6 months in advance and at this point we knew we were really onto something. We created something which unbeknown to us, was desperately needed. Stag parties, hen do’s and birthday groups needed large accommodation and Liverpool was the perfect city to host them.

This is when Signature Living as we know today was really born.

Since that financial crisis and coming back from the brink, we now own and operate three hotels, three apartment blocks, two restaurants, and a spa within our 30 James Street Hotel.

Over the next few years, we have a whole host of new developments in the pipeline, some of which are already underway across the rest of the UK and Europe.

The Signature Living you see today is worlds away from that one apartment we had on Victoria Street in 2008, and here is my story.
 

Taking Dereliction From Our Streets

It is well-known fact that Liverpool has more listed buildings than any other city outside of London, yet more of them are derelict and at risk than any other.

Many of these beautiful buildings have simply been left to rot, causing huge and unmanageable damage which is expensive to repair and in some cases irreversible.

It’s fair to say that Liverpool is on the crest of a wave; tourism in the city is booming with the city welcoming 57.6m visitors last year and was voted 3rd city in the world for the most visited city by Rough Guides. But sadly our commercial offering doesn’t offer the same hope and is arguably the lowest it has ever been. We have over 2.1 million square feet of empty office space in the centre of our city.

Restored Buildings

Thankfully, this issue with regard to our office occupancy levels has been veiled by the huge success that we are experiencing with the erection of many refurbished listed buildings that are now huge beacons attracting new guests to our city. These hotels include;

With the exception of The Shankly Hotel, all of the above have been derelict for many years and are now not only creating jobs but are also creating a lot of intrigue. Each and every one of these buildings is stepped in history, which make them a destination in themselves. Restoring these amazing and historic buildings breathes news life into the city and is so much better than new build properties which are more often than not, bland and boring. I’m more than happy to say that in recent years the restoration of historic buildings in Liverpool has increased and the number of new-build hotels has decreased.

30 James Street- Home of the Titanic
30 James Street- Home of the Titanic

The tourism industry in the city is absolutely booming, four years ago Liverpool had just over 2,400 beds with an average occupancy rate of 71%. There are now more than 7,500 beds reaching an average occupancy rate of 75% an increase of 4%, with weekend occupancy higher still. However, what we really need is to attract more companies to the city as a place of business to fill the hotel beds midweek.

But we can’t expect to maintain and expand our accommodation without the relevant investment. One of the main reasons Liverpool has found itself as a hub for property investors all over the world is due to the UK being seen as a ‘safe haven’ for investors. Especially as other countries are currently experiencing some economic difficulties.

The Shankly Hotel
The Shankly Hotel on Victoria Street

Liverpool’s Investment Potential

There are also a number of other factors which have contributed to the upsurge of property investors in Liverpool. In the capital city of London, market prices are increasing at an unprecedented rate year on year, meaning the return on investment isn’t as good as it could be. These investors have subsequently moved further north to cities such as Manchester and Liverpool. Manchester has become the capital of the North, boasting a huge commercial and tourism industry. The property market in Manchester is at its highest point, making the chances of finding a reasonably priced deal, very rare.

For this reason, Liverpool is now in the top five cities for property investment and development and is one of the most sought after cities in the UK. Overall, property values are still very low and we have an abundance of properties. From an investors point of view, Liverpool is the place to be. The cities popularity is increasing at a remarkable rate and the property market is rife with incredible investment opportunities offering safe and continuous investment.

Abandoned Buildings in Liverpool

In all of my 30 years in business, I have never known so many abandoned units being put up for sale. As the country and its banks have become more stable, they can afford to offload their liquidated assets which they viciously snatched from developers at the beginning of the recession. Unfortunately, I was one of those developers and believe this was a real catalyst in driving our economy even further into the mire.

Flickr/SteHLiverpool
Flickr/SteHLiverpool

Liverpool’s Mayor, Joe Anderson is widely known as a mayor who will help any investor or developer who wants to put their money into this great city. This message is one which should really resonate throughout the entire investment market, not only in Liverpool but also across the rest of the UK and the world. In order to gain more investment in our city, we must make the planning process much easier, this would only entice more investors and ultimately improve the development of Liverpool.

Lyceum Building, Bold Street / liverpoolecho.co.uk
Lyceum Building, Bold Street / liverpoolecho.co.uk

However, it has to be said that there are a number of buildings in our city which have listed status. Due to this, the owners of these buildings are not paying the rates and, therefore, do not have any desire to develop the sites. There are other methods that our conservation department could use which would help to reignite their desire to develop or even sell their properties to others who do wish to restore and develop them.

We do not want to be a city which is associated with dereliction and empty spaces, we have the opportunity to fight back and continue on the path which sets Liverpool as a major city in the UK and Europe for both leisure and business purposes. By making the city more accessible to developers and investors, I believe this can only have a positive effect on our plight of ripping dereliction from the streets of the city centre.

CGI Images Revealed for 60 Old Hall Street

The Signature Living group have revealed exciting CGI plans for their 60 Old Hall Street development which is currently underway.

The development will be Signature Living’s first multipurpose development consisting of residential space, serviced apartments, office space and a ground floor retail unit. This will also be the first commercial office space which Signature Living have developed.

The in-house CGI visualiser has created a series of images of the development including the exterior and the rooftop area of the building.

Co-founder of Signature Living, Lawrence Kenwright says he hopes the multi-million-pound project will be completed in around nine months.

He said: “This will be our first development with office space.

“There is currently 2.1m sq ft of empty office space in Liverpool but not enough of it is quality accommodation.

“60 Old Hall Street, which forms part of Liverpool’s thriving commercial district, will become a landmark building with our redevelopment. We’re really looking forward to getting underway on this project.”

60 Old Hall Street - Running Track

60 Old Hall Street - Gym

The building which was purchased by Signature Living late last year was once called the ‘the ugliest building on Old Hall Street” was purchased by the company for £1.8 million. The new development plans make 60 Old Hall Street an exciting addition to the street which is the centre of the business district in Liverpool.

The exterior plans consist of golden cladding and a curved exterior making it an exciting destination and desirable place to work, live and visit.

The development of 60 Old Hall Street will also be home to a glass box gym and outdoor running track which will boast stunning views of the Liverpool city and the Mersey River from 127ft up.

Signature Living boss Lawrence Kenwright says the gym is set to become a landmark destination; “60 Old Hall Street’s rooftop gym is set to become a landmark destination – this once ugly duckling is being transformed into an impressive attraction which will boast stunning views across Liverpool’s commercial district.

“We are radically transforming the building and I think its features such as this which will make it popular with visitors. This development is yet another milestone in Signature Living’s ambitious plans for 2016.”

60 Old Hall Street - Exterior